Creators Spotlight

We’ve now helped distribute content to hundreds of YouTube creators on MSN, and with every new case, the results keep surprising us.

You’ve probably asked yourself more than once: "Is YouTube Membership even worth it?" Spoiler — it absolutely is. But only if you do it right.

YouTube’s algorithm favors 24/7 streams and that trend keeps growing for years now. Always-on streams help boost watch time and turn viewers into subscribers - making them a powerful way to grow your reach and income.

If you’re in the kids content space, you’ve probably come across Jason Vlogs. It’s a YouTube channel with over 23 million subscribers and billions of views on skits, challenges, and learning games.

If the YouTube Membership feature is implemented correctly, it can generate 46% or more of your channel’s total revenue.

If you’ve worked in the Kids content on YouTube, you already know the rules are different. The audience doesn’t comment or share. Growth is built on discoverability, and that makes metadata everything.

Some channels don’t need dubbing to go global. They don’t need subtitles. They don’t even need a voice. What they do need is metadata that speaks the language of the viewer.

All YouTubers want to grow their audience. But not everyone knows they can do it faster with translations.

Memberships are playing a bigger role across all regions. We’ve seen it in data from over 3,000 channels, and the story of our partner, OOHAMI, is one of the most telling.

Creators have been distributing their YouTube videos to MSN for a while now. It seemed like the platform had potential with a huge audience (2 billion+), almost no competition, and had just recently opened the door to user-generated content.