If the YouTube Membership feature is implemented correctly, it can generate 46% or more of your channel’s total revenue.
That’s the result we achieved with our partner Rally Point (Точка Збору) in just six months.
This Ukrainian entertainment channel, focused on a 25–34-year-old audience with real spending power, activated YouTube Memberships following a full strategy we developed based on their analytics.
Within half a year, that decision turned into a stable, growing income stream that eventually made up nearly half of their total YouTube monetization.
Turning on the Feature Is Just Step One
By August 2024, we’d already worked with them on performance audits and audience profiling. That’s when we built a full YouTube Membership Strategy and handed it over to the channel team.
By September 2024, the Rally Point team had implemented everything.
But turning on the feature alone won’t magically print cash. It’s how you deliver the offer and promote it consistently that gets people to click JOIN.
We're not talking about throwing in a “thank you” once a month and hoping for the best. We helped them design bonuses that made viewers feel like insiders, not customers.
They gave members:
- Extra behind-the-scenes clips that showed what didn’t make the cut (and frankly, some of the funniest stuff lives there).
- A special fan-only segment straight from the creators.
- Private chat access where members could hang out with each other and the creators.
- The chance to ask questions and get personal video replies.
- Physical gifts (yes, actual gifts) for long-term supporters.
These perks weren’t generic or automated. They were crafted to match the tone and community vibe of Rally Point. The bonuses didn’t feel like gimmicks. They felt like appreciation.
Getting the Word Out: Not Once, But Always
Another thing we always say to creators: “Your audience can’t join something they don’t know exists.” Promotion is never a one-time mention. It’s an ongoing process.
Here’s how Rally Point kept it visible:
1. Added a JOIN button widget on their channel homepage.
2. Showcased exclusive content thumbnails, visible to potential members.
3. Posted regularly in the Community tab about perks and bonus drops.
4. Dropped membership links right into every video description (standard, not optional).
5. Gave shout-outs and thanks to new members at the beginning of videos.
The trick is to never assume people saw the last post or the last shout-out. Promotion has to be part of your system. Not pushy, just consistent.
So… Did It Actually Work?
Oh, it’s our favorite part. It didn’t just work — it exceeded all our expectations. Rally Point now earns 46% of their total revenue from Memberships. And that number keeps climbing.
That revenue is way more stable than their income from ad views. You already know how unpredictable YouTube monetization can be. One demonetized video or a bad upload week, and your AdSense line tanks. With Memberships, you build a foundation that doesn’t shake every time the algorithm changes its mood.
And yes, it took time. But six months in, Memberships were already bringing in nearly as much as their regular ad revenue. That’s sustainability.
Want to unlock Memberships like Rally Point?
Contact AIR Media-Tech — we’ll design the right membership setup for your channel, and make it work.
What This Means for Your Channel
YouTube Membership is a way to go if you want a more stable YouTube revenue and the engaged community.
If you're not sure where to start, we’ve got you. We’ve helped hundreds of creators launch their YouTube Memberships the right way — from designing perks to promoting them. We’ll help you figure out what your audience actually wants, and how to turn that into recurring income that doesn’t disappear with the next algorithm change. Just reach out to us.
Your content works hard. Your monetization strategy should, too.
