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This story starts with a deep dive by Epidemic Sound. They ran a massive study in 2024, asking thousands of creators how they actually make money. We’ve looked at the data. Then we compared it to what’s happening across 3,000 YouTube channels we manage at AIR Media-Tech.

Wondering where people can buy your music? Or if it even matters where you’re selling it, iTunes, Bandcamp, Beatport… aren’t they all the same? Not even close.

Want to reach a global audience on YouTube? Translation can work wonders for that matter!

Thinking about expanding your YouTube channel to reach a new audience in different languages? It’s an exciting opportunity, but one big dilemma always arises: Should you start a second channel or stick with just one?

Do you really need an artist profile? Yes. Because platforms like Spotify, Apple Music, and YouTube Music didn’t add artist profiles just for decoration. They built these tools because they need artists to use them for discovery, context, and growth.

Shadowban on YouTube isn’t a thing. Didn’t expect this? Yeah, there’s no secret button YouTube has to hide your videos from the world. We’ve audited thousands of channels across every niche you can imagine… and guess what? There is always a reason why the channel started to perform poorly.

If you’re a beauty creator trying to get ahead of the competition, you need to understand what’s helpful and what’s not when it comes to growing your beauty YouTube channel. We’ve seen the behind-the-scenes strategies that really work and studied the data. Here’s what we’ve learned about the beauty creators currently leading the charge.

You probably know that creating a YouTube Kids channel isn’t as simple as putting on a fun hat and recording a video. But many folks believe kids will watch anything colorful and loud. Well, we enjoy being MythBusters sometimes.

YouTube metadata might sound like just another technical term, but it's actually super important if you want your videos to get noticed on the platform.

Who are the most popular food YouTubers, and how do some of them rake in millions of views? Working with food creators for years, we’ve done some research and put together the 10 most popular creators in the food field on YouTube.