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YouTube’s Community Tab is one of the most underrated features on the platform. But every time we start working on it with a creator, the results are anything but average. Engaging your audience with polls, for example, often leads to instant interaction boosts, more returning viewers, and a noticeable uptick in video performance.

Every YouTube creator had a distinct starting point. It was awkward, messy, somewhat cute and currently nostalgic. We’ve seen it all: the rise, the fall, and sometimes the resurrection. There’s a thing to remember, however: the first video rarely defines you, but it always leaves a distinct digital footprint. Let’s break down what the first videos of successful creators can teach us.

Memberships are playing a bigger role across all regions. We’ve seen it in data from over 3,000 channels, and the story of our partner, OOHAMI, is one of the most telling.

Aiming for a global audience on YouTube makes a lot of sense when you consider the language diversity among its users.

Creators have been distributing their YouTube videos to MSN for a while now. It seemed like the platform had potential with a huge audience (2 billion+), almost no competition, and had just recently opened the door to user-generated content.

This story starts with a deep dive by Epidemic Sound. They ran a massive study in 2024, asking thousands of creators how they actually make money. We’ve looked at the data. Then we compared it to what’s happening across 3,000 YouTube channels we manage at AIR Media-Tech.

Wondering where people can buy your music? Or if it even matters where you’re selling it, iTunes, Bandcamp, Beatport… aren’t they all the same? Not even close.

Want to reach a global audience on YouTube? Translation can work wonders for that matter!

Thinking about expanding your YouTube channel to reach a new audience in different languages? It’s an exciting opportunity, but one big dilemma always arises: Should you start a second channel or stick with just one?

Do you really need an artist profile? Yes. Because platforms like Spotify, Apple Music, and YouTube Music didn’t add artist profiles just for decoration. They built these tools because they need artists to use them for discovery, context, and growth.